Ever wonder why some LinkedIn posts sound great But somehow… they don’t connect? Let’s take an everyday example: “5 lessons I learned as a founder.” …and the lessons you’ll read: 1️⃣ Take risks 2️⃣ Be patient 3️⃣ Never give up 4️⃣ Stay consistent 5️⃣ Build relationships Motivational? Sure. Memorable? Nope. It tells you what to do but never how. The problem with posts like this: Advice too broad to act on Tips you’ve seen a thousand times Hooks that feel generic or AI-generated Your audience doesn’t need another quote wall. They need relevance. So here’s what to do instead: Pick one clear topic and go deep. For example: “How I write stories that grow my LinkedIn account.” Then follow this simple flow 1️⃣ Show results they can relate to 2️⃣ End with a clear CTA or takeaway 3️⃣ Share your real-life fix or experience 4️⃣ Explain what happens if they don’t fix it 5️⃣ Describe your audience’s biggest struggle You can write any post this way. (Not saying you should.) But when you do… Your content moves from informing → connecting → converting. Want your content to actually work? ✅ Solve one micro-problem per post ✅ Share your experience, not generic advice ✅ Avoid broad topics that are hard to break down Your readers will feel seen. Your content will feel sharper. And your posts will finally matter. PS: What’s one thing you changed in your LinkedIn writing that made a big difference?