A few months ago
A CEO said something that stayed with me:
“Urooj… I have ideas. I don’t have time.”
And he was right.
Most CEOs don’t need “more tools.”
They need a system that translates
Their brilliance into something
Their audience can actually feel.
That’s how this whole toolkit was born.
Not from “productivity.”
Not from “efficiency.”
But from listening to the people I serve.
Because here’s the truth nobody talks about:
Creating content for CEOs isn’t about writing.
It’s about understanding.
Their pace.
Their inbox.
Their pressure.
Their ideas come at 1:07 AM.
Their voice notes from the airport lounge.
I built this toolkit so I could meet them
where they are messy, busy, brilliant.
and give them carousels that do the talking for them.
Slides that feel like them.
Words that land for them.
Stories that connect in ways they didn’t have time to craft.
These are the tools that help me do the work of a team of 5…
while making CEOs feel seen, understood, and represented.
Because great content doesn’t start with tools.
It starts with a person who cares enough to listen.
Save this post.
Repost it if you build content systems too.
P.S. What’s one tool you swear by?
(I’m always collecting the good ones.)
Engineering profitable X & LI brands for B2B founders | My content generated 16M+ views & 6 figures in sales. 30+ clients served. | Book a free content audit below.
7 days ago
tools don't matter if you don't actually understand the person you're building for... listening first changes everything